When people aren’t happy with their experience interacting with a company, they leave.
And their experience might not have anything to do with your products or services. Maybe
they found it hard to navigate your website. They may have a question, but no one was
around to answer it.
Customers expect you to make it easy for them to do business with you. Companies that
do that, reap the benefits. Customer-centric companies are 60% more profitable than
those that aren’t.
Technology is key to converting website visitors into clients. It’s also key for keeping
customers happy and returning to buy again.
Where should you focus? Below are several ideas for all business budgets.