สรุป
Summary
Paying
attention to your customer experience directly impacts your bottom
line. Companies that are “customer-centric” are 60% more profitable than
those that aren’t. In this digital age, customers also expect more from
those they do business with.
1. Online Survey Application
2. Smart Chat Bot
3. Business Mobile App
4. Facebook Messenger Support
5. VoIP Phone System with Good Mobile Apps
6. Text Notification Apps
7. All-in-One CRM & Sales Platform
Paying attention to your customer experience directly impacts your bottom line. Companies that are “customer-centric” are 60% more profitable than those that aren’t. In this digital age, customers also expect more from those they do business with.
1. Online Survey Application
2. Smart Chat Bot
3. Business Mobile App
4. Facebook Messenger Support
5. VoIP Phone System with Good Mobile Apps
6. Text Notification Apps
7. All-in-One CRM & Sales Platform
Paying attention to your customer experience directly impacts
your bottom line. Companies that are “customer-centric” are 60% more profitable than those that
aren’t. In this digital age, customers also expect more from those they do
business with.
In today’s world, people can order something on their phones and
see it on their doorstep the next day. Keeping up with expectations means
leveraging the right technology.
As 2023 is on the horizon, it’s the perfect time to improve your
customer experience. Thanks to cloud technology, you don’t have to spend a
fortune to do it. Just put in place some of the applications below. These apps
focus on making leads and customers happy.
1. Online Survey Application
Doing an annual customer satisfaction survey is a great way to
check in with customers. Successful businesses take the feedback they get and
use it to make their company better.
But doing these surveys through a Word document attached to an
email is so last decade! Use an online survey application to make the process
seamless for you and your customers.
Online survey tools are available widely online. If you have
Microsoft 365, you’ll find one included. These allow people to fill out surveys
on any device and not worry about sending them back in an attachment.
On the receiving end, there is no long process of collating
data. Just open your form survey tool and see the results instantly.
2. Smart Chat Bot
Most businesses have a limit on how many hours a day they can
pay staff to answer questions. Customer service hours are typically the same as
business hours. And staff can get busy, which means answers may take longer to
send back to an inquiry.
Putting a smart chatbot on your business website can improve
customer satisfaction. It allows people to get an answer right away. They can
also get that answer any time of day or night.
68% of consumers like chatbots because
they give them fast answers to questions. While they can’t answer every single
question, they can handle quite a few. For example, in healthcare and banking,
chatbots can take 75-90% of questions.
3. Business Mobile App
People tend to live on their mobile phones these days. They
carry them with them everywhere. Mobile apps are often the preferred method of
connecting with data and businesses. More Google searches are now done via
mobile devices than by desktops.
Think about creating a business mobile app. One that allows
customers to connect with you to order products and services. You can use it
for customer support, to initiate virtual calls, and more.
4. Facebook Messenger Support
Facebook Messenger is the 2nd most popular iOS app of all time. This Facebook-connected
application makes it easy to communicate with friends, family, and companies.
Many businesses now use Messenger to connect with leads and
provide customer support. When you use an app that is so popular in this way,
you make it easier for customers to reach you. The ability to get a quick
answer through Messenger can boost a customer’s opinion of your company.
5. VoIP Phone System with Good Mobile App
When customers must juggle different numbers for your staff, it
gets confusing. Should they call your sales rep at their desk line or mobile
number? Using a VoIP phone system simplifies the entire process.
Employees can have a single number that they use when at their
desks, at their home office, or anywhere. Make sure the VoIP service has a good
mobile app. One that is easy for employees to use. This ensures they can easily
handle customer calls using their smartphone. It also keeps them from reverting
to using their personal number.
6. Text Notification Apps
SMS is becoming the new email for many companies. Retailers like
Shoe Carnival and World Market have customers opt-in to text messaging.
Customers like this for shipping notifications and to get sale and coupon
alerts.
There are several services online that you can use for this
purpose. Offering text updates can significantly improve your customers’
experience. Use them for appointment reminders, sale notices, or shipping
alerts.
7. All-in-One CRM & Sales Platform
One thing that frustrates customers is a disconnect between
sales and support. They may have had a conversation with a salesperson to
customize an order. Then, find that customer service knows nothing about it.
To streamline the information flow, look for an all-in-one
CRM/Sales platform. These are cloud services that offer a CRM module and a
sales module, and both connect. There is a single customer record, so all notes
from the sales and customer support side are in the same place. Both teams can
view all customer interactions.
This improves the customer experience and results in fewer
dropped balls. Efficiency and productivity improve as well because everyone is
on the same page.
Get Help with Customer-Facing Technology Support
It’s easy to get lost in a sea of different cloud applications.
Let us help you navigate to a better customer experience. Contact us today for
a free consultation.
