The platform shift to AI is underway and will completely transform the way people work. And for many, the fix can't come soon enough. The pace of work has increased exponentially—along with the crush of data, information, and always-on communications. People are struggling to shoulder the weight of it all, while business leaders feel pressure to increase productivity amid economic uncertainty. We spend more and more of our days separating the signal from the noise—at the expense of creativity. And the tax on individual productivity is compounding, undermining organizational productivity and global GDP.
AI can help lift the burden. To date, AI has mostly been on autopilot. Now, next-generation copilots will work alongside people, freeing us from digital debt and fueling innovation. Organizations that embrace AI will unleash creativity and unlock productivity for everyone—ushering in a new wave of productivity growth and value creation.
To ready leaders and businesses for the age of AI, we surveyed 31,000 people in 31 countries and analyzed trillions of Microsoft 365 productivity signals, along with labor trends from the LinkedIn Economic Graph. The data points to three urgent insights business leaders must know as they look to quickly and responsibly adopt AI.
We’re all carrying digital debt: the inflow of data, emails, meetings, and notifications has outpaced humans’ ability to process it all. And the pace of work is only intensifying. Everything feels important, so we spend our workdays trying to get out of the red. Nearly 2 in 3 people (64%) say they struggle with having the time and energy to do their job—and those people are 3.5x more likely to also struggle with innovation and strategic thinking. And nearly 2 in 3 leaders (60%) are already feeling the effects, saying that a lack of innovation or breakthrough ideas on their teams is a concern. There are only so many minutes in the day—and every minute we spend managing this digital debt is a minute not spent on the creative work that leads to innovation. In a world where creativity is the new productivity, digital debt is more than an inconvenience—it’s impacting business.
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Take action:
Identify and address your organization’s productivity disruptors with insights from employee listening.
Radically rethink the workday. As AI frees up time and energy, protect focus time for the creative work that leads to innovation.
Think of meetings as a digital artifact and not just a point in time. Encourage people to leverage AI-powered intelligent meeting recaps, transcripts, and recordings to engage with meetings how and when it works best for them.
Take action:
Bring leaders together across the organization to create guardrails that help people experiment safely and responsibly with AI.
Be intentional and programmatic. Like any platform shift, adopting AI at scale requires change management. Pick specific disciplines, processes, and workflows to test and learn, and identify evangelists to lead the charge.
As you begin to adopt AI, deploy it where people need the most relief based on your organization’s pain points and challenges.
Take action:
Help people embrace a new way of working, starting with building AI aptitude—from practicing prompt engineering to fact-checking and verifying AI-generated content.
Leverage learning resources and crowdsource best practices from employees as they adapt to AI as copilot.
Consider how roles and functions can evolve alongside AI, creating opportunities for reinvention.